Web & Mobile Consulting

Mobile App Development – Billion Dollar Enterprise

The truth is that the world that we currently live in is without a doubt on the brink of a technological revolution. It’s absolutely unimaginable how much technology has advanced in the last few years when you compare it to what it used to be. Ten years ago we couldn’t dare to think that we would carry our personal computers in our backpacks and even in our pockets. That’s right – current smartphones are definitely far more powerful than the computers that we used to take advantage of ten years ago, and they definitely fit in your pocket.

Large Market – Wide Demand
However, all those smartphones are definitely worthless if we don’t use applications and with this in mind mobile app development is definitely one of the new huge things. This is one of the most lucrative fields of expertise, and it’s true that a lot of people have made a significant amount of money through it. However, there are many variables that have to be considered.

iOS App Development
Our company Whiz offers a wide range of different services and iOS app development is without a doubt one of our primary specializations. We understand that the domestic market in the USA is dominated by Apple, and all of their devices run on their own operating system – iOS. With this in mind, we’d like to present you with some of the best applications on the market, tailored to perfection and ensuring all the responsiveness that you need.

Android App Development
While Apple is the current leader in the USA, globally the picture is far more different. Android holds the majority of the market share, and it’s definitely crushing iOS in terms of users across the borders of the USA. This is why we’ve also specialized in developing applications for this particular operating system. In any case, our Android app development experts are going to handle each request that you might have, and they are going to do so flawlessly.

The truth is that the world is changing, and you need to be able to adapt. Our company offers you the chance to stay in touch with modern and contemporary solutions in order for you to be up to speed. Whether you have an idea that you want to market, or you simply need applications developed, our mobile app development company is there to ensure that all of your demands are properly met and satisfied. We hold our customer’s satisfaction very dear and we make sure that we deliver high end services at all times.

Mobile App Development: Planning Is Key

With more than half of Google searches being made via smartphones and tablets and mobile sales experiencing double-digit growth, it becomes essential for businesses of all types and sizes to have their own mobile app. The big question is how to go about this project. You will need a clear strategy and a precise plan for action. As a mobile app consultant with solid experience, let me tell you more about the preparation and the development process.

Native Is Fundamental
What’s all the hype about native mobile apps? It’s true that they require a greater investment compared to their hybrid counterparts, but they have several major advantages. This is because they are developed in the native language of the platform which they are for, be it Android or iOS. This gives them direct access to the mobile device’s hardware for seamless interaction. All graphic features including multimedia are flawless. Easy navigation, attractive and functional interface and fast and hassle-free performance are other major benefits. Simply put, if you want to engage your customers and to have effective marketing, you need to go native.

Features and Functionalities
These are the factors which planning is primarily focused on. The first step of the process is to outline your goals clearly. What do you want to achieve with the mobile app for your business? The more specific you are about your marketing objectives, the better. The app can be a fantastic tool for engagement-based programs and building loyalty as well as for product promotion.
The next question to ask is: what should your app give to your customers? The age, gender, interests and habits of your target audience will help you find the answer. The user interaction patterns on your website are also helpful. When my team and I work on building a mobile app for a business, we research and analyse the behaviour of the target audience and their expectations in detail. The research on competitors enables us to come up with features and functionalities that will make your app stand out.
Once the plan for action is in place, our job is to create a prototype for structuring the app’s content and interface. The development of the beta version is followed by strict quality control for perfecting every feature. This is how we create the final version, which is ready for publishing.

Launch and Marketing
The mobile app’s promotion is also something that you need to plan in advance. In order to use it as a powerful marketing tool and for delivering better services to your customers, you have to ensure that they will have it on their smartphones and tablets in the first place. My team will create an attractive icon and provide a set of graphics for capturing the interest of mobile users.
It pays off to develop a complete strategy for promoting your app with the use of all fundamental digital marketing tools. Optimising the application’s presentation for app store searches, creating special blog articles and social network posts about it and creating buttons which take visitors to your website to the app’s page in the store are among the fundamental and most effective ways to grab the attention of your target audience.

Since mobile competition is rising quickly and mobile app building isn’t an overnight project, it’s time for you to take action.

Want a native mobile app for your business? Share your vision with me.

The Scope of the Digital Consultant’s Work

Why do companies hire a digital consultant? The simple answer is that digital marketing and e-commerce have become so well-developed and advanced that a single person or even a team may not be sufficient to manage them. While a small local business may not have the right specialist for the job, a large company may be lagging behind competitors because their specialised department hasn’t been quick enough to catch up with the latest trends. The professional will help you get on the right track and achieve your goals. Here I will share with you how this works based on my personal experience as a digital consultant.

Key Roles
A business of any size, level and industry can take advantage of digital consultancy to improve its performance regardless of how long it has been present on the web. If you have just founded a new company or you have been using outdated and ineffective online marketing methods, you can get a head start or restart with a complete digital strategy. It will have clearly set business goals and precisely defined time frame, schedule and budget. It is my primary objective to tailor it to the specific needs of the business given its own characteristics, the marketing conditions, which it operates in, and its target audience.

Solving problems is another major role of the consultant. Most companies can clearly identify the nature of the problem related to their online performance, but cannot find the cause and come up with a solution. If you experience a drop in your online sales, for example, my role will be to pinpoint the weak points in your marketing, search engine optimisation and e-commerce website performance, to name the main areas. The next step involves determining the most effective and cost-efficient solution.
Very often, companies prefer to outsource specific projects like ones for website and mobile app development. In such cases, the role of the consultant can range from setting criteria and a process for hiring a developer to outlining a development strategy. As a consultant who has a team of developers and designers, I can execute the strategy as well.

Level of Client Involvement
Will the consultant present the ready strategy, solution or project plant directly or work together with members of the company’s team to create it? As the company or department manager, you decide how much involvement you and your team will have in the process. The bare minimum is for the consultant to have access to data and other useful materials and to establish reliable communication with the person in charge. Close cooperation usually brings the best results. This is what my personal experience has shown.

Effective Communication
No matter what the level of involvement of the client is in the actual work on the project, the two parties should be on the same page at all times. It is paramount for the digital consultant to keep the client up-to-date on the development of the project and to inform the company about any changes which have to be made. Similarly, if there are shifts in the business’s plans, the professional should know about them as soon as possible.

Managers are not supposed to be digital specialists, but they have the opportunity to hire the help which they need and to negotiate the most favourable terms when doing so.

If you are looking to hire an experienced digital consultant call me or send me an email or a message. When you contact my office at Whiz, seek Philip Philipov.

Going Mobile for Better Marketing and Higher Sales

Just five years ago, a business website was perfectly sufficient for a company to carry out its marketing strategy over the internet and to generate more leads and boost its sales. Now, if you are not on mobile devices, you may not even get found by a large number of consumers, who are actually looking for your product or service. According to Deloitte, 76% of adults in Britain have a smartphone and these gadgets are used for much more than making calls. Now is the time for businesses to take advantage of the mobile revolution.
Source: http://www.deloitte.co.uk/mobileuk/#feature

Endless Opportunities
With responsive design, the website of your business can offer the same kind of user experience on smartphones, tablets, laptops and PCs. You will be able to sell products directly via mobile devices or have your brick-and-mortar business more easily found through integration with map applications. With just one tap on your phone number, the user will be able to call you via their phone. A mobile app, on the other hand, gives you constant presence on the mobile devices of your customers. You can exploit this for more effective marketing through push notifications. It is also possible for the app to collect valuable marketing data.
Going mobile will make it much easier for you to carry out promotional campaigns and to achieve better results with them, especially using the most popular channels at present – the social networks. According to the “Digital, Social and Mobile 2015 Report” of the We Are Social agency, 32 million people in the UK access their social media accounts via their mobile devices.
Source: http://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/

Huge Market Potential
Consumers are actively using their mobile devices to find products and retailers and to make purchases. Statistical data from comScore shows that 31.7% of smartphone users in the United Kingdom rely on their devices to locate shops while 29.3% purchase goods and services via them. Over 23% of all users use their mobile to compare product prices and features. These factors establish mobile applications and websites as powerful marketing tools.
Mobile sales continue to grow. In Q4 of 2014, 40% of all online sales in the UK were completed via smartphones and tablets, according to research of IMRG and Capgemini. This is 3% higher compared to the same quarter of 2014.
Source: http://www.imrg.org/index.php?catalog=1769

By 2024, the annual spending via mobile devices will reach £53.6 billion, according to Barclays. The value of all sales influenced by a mobile channel is predicted to reach £112 billion. They will make up nearly half of all retail sales made in the country.
Source: https://www.barclayscorporate.com/content/dam/corppublic/corporate/Documents/research/Future-of-m-commerce.pdf

Staying Competitive
What is the competition doing? Businesses focus on solidifying and diversifying their presence on mobile devices. In a survey conducted by Econsultancy among 1,412 companies in the UK, 58% of respondents said that they had employed responsive website design as part of optimising for mobile devices. Another 49% shared that they have employed mobile applications. The competition for the minds and hearts of consumers is moving towards the mobile field and it is paramount for companies to act quickly.
Source: https://econsultancy.com/blog/66543-50-fascinating-stats-about-mobile-commerce-in-the-uk-2015/

If you want to gain larger exposure, to be more competitive and to get higher returns from your marketing efforts, mobile is the answer. My role as a digital consultant is to provide assistance with the development of a complete strategy for achieving top results.

If you are ready to go mobile, get in touch. You can send me an email or call my office at Whiz and seek Philip Philipov.