Tag: web development consultant

How Responsive Website Design Can Take Your Business Forward

It is easy to understand this concept even if you don’t have special technical knowledge. The idea behind responsive design is to make the website usable across all connected devices. It responds to the environment created by the hardware to make viewing and interaction comfortable, pleasant and productive.
Simply put, the website is equally easy to view and to use on desktop computers, laptops, smartphones and tablets. What value can it bring to a business? Let me answer this question from the point of view of an experienced web development consultant.

Cost Efficiency
With global mobile web traffic already surpassing desktop traffic, it has become perfectly clear that there is no way back – mobile is here to stay. If businesses want to keep up with the trends and stay competitive, their website has to be optimised for mobile. It is possible to have a mobile website in addition to your existing one. This option typically requires a smaller initial investment. However, it is not cost-efficient as you will have to invest in the search engine optimisation, marketing, maintenance and future development of two different platforms. Furthermore, content duplication issues may occur and you can be severely penalised for this by Google.
With responsive website design, you will be able to focus your effort and investment on a single platform. You can expect higher return since the platform will continue to work effectively for all of your marketing and other business purposes in the long term.

Improved Visibility
Since April 2015, Google has been giving priority to websites which are optimised for mobile devices. This means that responsive website design has now become fundamental for SEO and digital marketing in general. If you want your optimisation efforts from content creation to link building to pay off, you will need to have a website which is equally functional on all mobile devices. With higher search engine rankings, your website will have more qualified leads and this will help for increasing the rate of conversion.

Higher Conversion
Eventually, it all boils down to sales and revenue and responsive design can help to improve both. There are several reasons for this. Firstly, mobile is becoming an ever more important channel for generating information and social sharing. With a website optimised for smartphones and tablets, you and your products and services will get found more easily and quickly not only via the search engines, but via the social networks too.
Around half of all online shoppers use multiple devices to make a transaction. For instance, they may find a cool product on their tablet and then buy it later on via their desktop computer. Additionally, one in four e-commerce sales is now made via a smartphone. These statistics come to prove that responsive design is necessary not only for gaining new customers, but for keeping existing ones.
As mentioned in the beginning, the core purpose of this design is to improve user experience. When the user enjoys satisfactory experience, the chance of sale increases by two thirds. You will not have to worry about missing to capture a prospect customer because your website is difficult to navigate with gestures or slow to load on mobile devices.

Become even more competitive with responsive design for your business website.

You already have a vision for your business’s responsive website? Share it with me.

5 Website Design Tricks for Increasing Conversion

The purpose of a business website is not simply to present the company, but to convert interested visitors into customers. Let’s say you invest £100 in digital marketing and gain 100 visitors to your site. However, only 50 of them become your customers. What has made the other 50 go away? Maybe they haven’t been convinced about the quality of your product or service or they have found it challenging to take a specific action. As a web development consultant with a decade of experience, let me give you useful advice for achieving a higher conversion rate through design.

1. Arranging Elements to Follow the Eye Movement
You naturally look from left to right not only when you read. That is why it makes sense to put the most important elements on the left-hand side of a webpage. When you use a ribbon to present a product how do you arrange the different boxes on it? Given the natural eye movement, the top left and right sections should offer a picture of the item and a short description. Ideally, the bottom left section will have the “hook” which stimulates the customer to take action such as a discounted price, special offer, testimonial or positive review. The last section which the visitor will look at (the bottom right one) should have the call to action.

2. Gaining Credibility
If you have a new business, adding seals of approval from national, local and possibly international professional associations and quality assurance and consumer organisations will help you to convert more visitors into customers. When these have attractive shape, bright colour and simple font, they will be even more influential. For new products that you try to push in, you can use seals to place emphasis on the guarantee, a testimonial or the promotional offer that comes along with the item.

3. Letting Headlines Shine
The first text that people see on a web page has to have large enough font and to be clutter-free. It is a mistake to add embellishments or to have lots of components surrounding it. If you use push ads, make sure that they don’t show up to block the page’s content before the user has had the time to read the title.

4. Leading Consumers by the Hand
It should be easy for visitors to follow the path to taking action. Simple card design is fundamental, but it is also helpful to add visual cues such as arrows. You should never leave the prospect guessing what to do next. The ideal CTA button is not only big and brightly coloured. Giving it a lining will make it stand out. Adding a visual element such as a shopping cart icon will literally show the customer what to do.

5. Fast Page Loading Speed
Yes, if your website is slow, you will lose prospect customers. A study by Amazon has revealed that every extra 100 milliseconds of load time lead to 1% drop in sales. A recent survey among online shoppers has shown that two thirds of the participants changed their mind about purchasing a product due to slow work of the e-commerce website. Don’t let your conversion rate fall victim to technical matters. My team and I are readily available to give you a website with improved design and performance. Make full use of all five tricks for higher conversion.

If you want a modern and functional mobile-friendly website, send me an email or message me. If you get in touch with my office just ask for Philip Philipov.